3 marketing hacks that you need to try for your business

Today we are living in the age of marketing overload, and that means you need to be more creative and original than ever to get your message across and make sure your business is remembered.

Here are three clever marketing hacks that you can use to get ahead:

Promotional items

A smart way to promote a brand is to use promotional products and merchandise. These items could be branded products handed out in public places, such as shopping centres or busy streets, or could be corporate gifts given out at a particular event, such as a conference. Promotional products range widely in cost and function, for example, you might choose a fun gift for the home, or something useful for the office. Popular choices include pens, mugs, baseball caps and keyrings, and they are always customisable so you can feature your brand name, logo and slogan, and choose a colour scheme and design to suit the tastes of the people you want to impress. There is a huge variety of promotional items to be found at www.promotionalproductexperts.com.au .

Guerilla marketing

Guerilla marketing is a form of marketing that has become popular in the past decade, as marketing agencies get creative in finding new ways to reach modern audiences who are becoming increasingly desensitised to advertising. It’s ideal for small businesses as it’s not expensive, and is a cool way to compete with major brands. The concept is that you promote your brand in innovative ways, such as surprising people in public with stunts and attention-grabbing activities. Examples include live performances, public debates and street art.

 Brand ambassadors

A great way to spread the word about your brand is to turn its biggest fans into ambassadors for your product or service. This means getting normal people to help you spread the word to their friends, family, colleagues and peers. Although these people already feel positive about your brand, you still need to give them an incentive to help you with promotion, as people these days always know their worth. If you have the budget, you can pay the ambassadors, but if not, you can reward them with exclusive offers, previews of new products, and the chance to be involved in focus groups that could influence the future of the brand. Make them feel truly part of the project, and you will get strong, genuine support in return.