How to use a printed lanyard to build your brand

When it comes to building your brand, there are plenty of activities that you need to undertake. Some of these activities will entail the judicious use and the right balance of:

• social media marketing,
• managing your digital presence,
• the use of conventional advertisements such as billboards and television commercials and
• innovative branding messages as well.

Almost every day the corporate sector sees plenty of innovation when it comes to branding and advertisement. No area is too small when it comes to helping people with brand recognition. One example of a small but vital area is a lanyard. Here is how to use a printed lanyard to build your brand.

Everyday lanyards

A lanyard is something that can come in practical use on an everyday basis. One of the most common ways in which a lanyard is used is for an ID card holder. Another way in which a lanyard can come in handy is when it functions as a ‘bracelet’ around your wrist. Various objects such as USB drives, whistles and so on can also be suspended with the help of a lanyard. The versatility of a lanyard makes it an ideal vehicle to help in your brand image.

Printed lanyards

One of the easiest ways in which you can help in your brand recognition is to go in for printed lanyards whenever you need them. Whenever you happen to use lanyards to hold employee ID cards or even visitor badges, you should be able to print your company’s name, logo or even brand message onto the lanyard itself. Combine it with the colors of your corporate brand and you will have a very unique lanyard indeed. For instance, if your corporate colors are red, green and yellow then you could easily go in for a yellow lanyard with your company’s name in red and green. Be sure to print your logo on the lanyard as well.

Availability of customization

Leading manufacturers of lanyards give you the advantage of customization. Thus, you can choose from options and aspects such as:

• different materials for your lanyards including nylon and silk,
• lanyards that can be used on the wrist or suspended around the neck
• various colors and color combinations
• express delivery
• novelty lanyards which can incorporate beads and glitter and
• huge design options when it comes to putting your corporate name, logo, message and so on.

You can also choose lanyards which are flat or rounded. Lanyards can also be customized as per the fasteners that they use. All of which simply means that you can come up with a perfectly printed lanyard to promote your brand in any manner that is possible.

Where to use printed lanyards?

You should ideally use printed lanyards on an everyday basis. But they can come in great use when you have trade shows, conferences and other public events. Such public events are sure to attract a large number of people such as delegates, visitors and so on. It would certainly be an ideal showcase for your brand or company.